The Ultimate Guide to Restaurant Signage: From Functional to Fantastic

For restaurant and deli owners, the right signage is not just a formality—it's an essential part of your marketing arsenal that can significantly influence customer flow and satisfaction. With strategic placement and eye-catching designs, well-thought-out signs can lure in passersby and convert them into loyal patrons. Here's how you can use various signage products to boost your restaurant's visibility and appeal.

Outdoor Attraction: Double-Sided Sidewalk Signs

Start right at the curb with double-sided sidewalk signs. Positioned to be visible to both vehicular traffic and pedestrians, these signs act as silent beckoners. Print them with high-resolution images of your mouth-watering dishes to capture the attention of hungry eyes. Whether it’s a tantalizing breakfast platter or a vibrant salad, let your food speak for itself and watch as customers are drawn in by the allure of a delicious meal.

Banner Buzz: Large Outdoor Banners

Make an unmissable statement with large banners draped across the front of your establishment. Ideal for advertising daily specials, happy hours, or upcoming events, these banners serve as bold reminders of why your place is the go-to spot. Choose designs that feature iced beverages or special meal deals to make an immediate impact. Banners are not only effective but also cost-efficient advertising tools.

1. Background:

   • Vibrant color scheme to draw attention.
   • Subtle patterns or textures that suggest a festive, upbeat atmosphere.

2. Text:

   • Large, bold letters stating "Happy Hour!" positioned centrally or at the top.
   • Font style should be playful yet easily readable, possibly with some stylization like shadow or an outline to make it pop against the background.

3. Imagery:

   • An array of plates with appetizers such as sliders, nachos, and stuffed mushrooms, artistically arranged to look appealing.
   • Numerous beer mugs with frothy tops alongside fancy cocktails, including martinis and margaritas, showcasing variety and abundance.
   • The drinks and appetizers should have a photorealistic quality to convey texture and temperature, enticing the viewer.

4. Layout:

   • The items (food and drinks) should be displayed along the lower two-thirds of the banner, creating a visually rich and inviting scene.
   • Some elements like lemon slices or mint leaves could be artistically placed to give a fresh look.

5. Additional Details:

   • Consider adding small text under the "Happy Hour!" that details the time or special offers (e.g., "4 PM - 7 PM | Half-Price Appetizers & Drink Specials").
   • The edges of the banner can have a border or a fading effect that focuses attention inward towards the text and imagery.

Crystal Clear Communication: Stylish Window Decals

Clear window decals are perfect for sharing essential information like business hours or health guidelines. They provide a neat, unobtrusive way to communicate with potential customers, helping them plan their visit during your working hours. Opt for eye-catching designs that blend seamlessly with your window’s aesthetics, enhancing both visibility and style.

Indoor Informatics: Large Menu Boards

Inside, large menu boards are invaluable. They allow customers to peruse their options before being seated, speeding up the ordering process and enhancing customer satisfaction. Gatorboard is an excellent choice for adding a touch of gloss and vibrancy to your interiors, while Foam board offers a matte finish that reduces glare, perfect for well-lit areas.

Tabletop Tantalizers: Double-Sided Styrene Menus

For menus, double-sided Styrene is a superb material choice. Not only do the colors pop, making every dish look inviting, but it’s also easy to clean and sanitize—a critical feature in today's environment. These menus can withstand the hustle and bustle of a busy restaurant while keeping visuals sharp and appealing.

Artistic Additions: Gatorboard, Foam Board, and More

Decorate your walls with art that tells a story or creates an ambiance that complements your cuisine. Gatorboard and Foam board are popular for their lightweight and affordability, but for a more refined touch, consider PVC/Sintra, canvas, or acrylic options. These materials offer durability and a premium look, enhancing the overall dining experience.

Functional Signage: Aluminum and Dibond Signs

Don’t overlook the functional aspects of signage. Aluminum signs for parking, no-parking zones, and loading areas are critical for managing restaurant logistics. These signs are built to last and can withstand harsh weather conditions, making them a practical investment for any eatery.

Special Events: Tall Flag Banners

Hosting a special event? Tall flag banners are your best bet. Visible from a distance, they can guide guests to your location or advertise special event details. Their height and movement catch the eye, providing dynamic and effective publicity.

Your Signage Partner: Print Signs Quick

At Print Signs Quick, we understand that the right signs can make or break your business. That’s why we offer a comprehensive range of signage solutions tailored to the unique needs of restaurants and delis. From design to installation, our five-star service ensures that your needs are met with precision and care. With options for expedited production and free local delivery, we are your one-stop shop for all your signage needs.

Elevate your restaurant’s aesthetic and functional appeal with our custom signage solutions. Attract, inform, and delight your customers with signs that not only announce your presence but also enhance their dining experience. Choose Print Signs Quick for signage that combines quality, efficiency, and artistic flair. Join the myriad of satisfied business owners who trust us to deliver the best. Make the smart choice—choose Print Signs Quick, where your vision comes to life.

Q: What are custom printed signs?
A: Custom printed signs are tailored advertising or informational displays made to suit specific business needs, from promoting specials to branding.

Q: Why should a restaurant use custom printed signs?
A: Custom signs attract more customers by visually communicating deals, menu highlights, and brand identity directly to potential patrons.

Q: What types of custom signs are most effective for restaurants?
A: Effective types include sidewalk signs, banners announcing specials, window decals showing business hours, and large menu boards inside.

Q: How do double-sided sidewalk signs benefit businesses?
A: They capture attention from pedestrians on both sides of the street, maximizing exposure and drawing in more customers.


Q: What should be featured on a restaurant's sidewalk sign?
A: Mouthwatering images of food, appealing meal deals, happy hour specials, or daily menu features to entice passersby.

Q: Are banners a good choice for promoting restaurant specials?
A: Yes, large banners can effectively advertise promotions like happy hours, special events, or new menu items, visible from afar.

Q: What content works best on a restaurant banner?
A: High-impact visuals of food or drinks, clear and vibrant text announcing specials or events, and branding elements like logos.

Q: Why are clear window decals recommended for restaurant hours?
A: They provide essential information in a sleek, professional manner, ensuring visibility of operating hours without obstructing views.

Q: What are the advantages of using foam boards for menu displays?
A: Foam boards are lightweight, affordable, and offer a matte finish that reduces glare, enhancing readability under various lighting conditions.

Q: How can gatorboards enhance restaurant interiors?
A: Gatorboards offer a glossy finish that brightens spaces and supports high-quality prints, perfect for vibrant, attractive menu presentations.

Q: Why choose styrene for double-sided menu prints?
A: Styrene is durable, water-resistant, and allows for crisp, clear images on both sides, ideal for menu visibility from any direction.

Q: What types of signs are suggested for deli counter areas?
A: Laminated labels for different food items, clear pricing signs, and promotional boards highlighting specials or new products.

Q: How can a restaurant effectively use flags or banners outside?
A: Tall flag banners or feather flags can be used to catch the eye from blocks away, perfect for announcing grand openings or special events.

Q: What materials are best for outdoor restaurant signs in harsh weather?
A: Materials like aluminum, dibond, and high-grade vinyl ensure longevity and maintain appearance despite elements like sun and rain.

Q: How can interior signage improve customer experience in a restaurant?
A: Well-designed interior signs can guide customers, promote special items, and enhance the aesthetic of the space, contributing to a positive dining experience.

Q: Can digital signs be used in restaurants?
A: Yes, digital signs offer dynamic content updates for menus and specials, interactive experiences, and can even streamline the ordering process.

Q: What should be considered when designing a sign for a deli?
A: Focus on clarity, brand consistency, and the use of appetizing visuals that reflect the quality and range of products offered.

Q: How often should restaurant signage be updated?
A: Updating signage with seasonal specials, new menu items, or promotional events helps keep the restaurant's image fresh and engaging.

Q: Are there ADA considerations for restaurant signage?
A: Yes, ensuring signage is accessible and complies with ADA guidelines is crucial for inclusivity and legal compliance, including font size, contrast, and placement.

Q: How can signage impact a restaurant's brand image?
A: Cohesive and well-designed signage strengthens brand recognition, supports marketing efforts, and creates a memorable impression on customers.

Q: What are some creative ideas for restaurant sign content?
A: Including quotes from chefs, fun food facts, or customer testimonials can engage patrons and add a unique touch to your signage.

Q: How can delis effectively use signage for promotions?
A: Highlighting limited-time offers, combo deals, or locally sourced ingredients can attract customers looking for value and quality.

Q: What are the best practices for placing signs within a restaurant?
A: Signs should be placed at eye level, in high visibility areas, and where they logically contribute to the flow of customer movement and decision-making.

Q: How can signage help with a restaurant's operational efficiency?
A: Directional signage can help streamline customer flow, reduce congestion, and improve the overall efficiency of service.

Q: Can signage influence customer buying behavior?
A: Absolutely, well-placed and well-designed signs can encourage impulse purchases, upsells, and repeated patronage by highlighting specific items or deals.

Q: What is the role of signage in event marketing within restaurants?
A: Signage can help promote event details, create thematic ambiance, and direct participants, enhancing the event experience and operational flow.

Q: How does signage interact with other marketing efforts?
A: Signage should complement digital marketing, social media promotions, and traditional advertising by reinforcing messages and visual themes.

Q: What innovative signage solutions are emerging for restaurants?
A: Interactive digital displays, QR code integration for menus and promotions, and eco-friendly materials are gaining popularity.

Q: How can restaurants use signage to respond to public health guidelines?
A: Signage can be used to communicate health policies, social distancing protocols, and sanitation practices clearly to customers.

Q: Why is contrast important in sign design?
A: High contrast between text and background improves readability and ensures that messages are accessible to a broader audience, including those with visual impairments.

Q: How can seasonal changes impact restaurant signage needs?
A: Seasonal promotions, changing local produce offerings, and holiday events require adaptable signage to keep content relevant and engaging throughout the year.

Q: What are the cost considerations for restaurant signage?
A: Cost factors include material choices, the complexity of design, longevity needs, and the potential return on investment through increased business.

Q: How does signage contribute to a restaurant's atmosphere?
A: Thoughtful signage not only provides practical information but also contributes to the aesthetic and vibe of the restaurant, enhancing the dining experience.

This Q&A format should effectively cover key considerations and advantages of using custom printed signs specifically in the restaurant and deli sectors, highlighting their versatility and impact on business success.