A complete guide to choosing the right file type, resolution, color profile, and export settings to ensure sharp, vibrant, and professional printing results on every project.

One of the most common issues in the print industry starts before the printer is ever turned on. It starts with the artwork file itself.

One of the biggest mistakes people make when preparing artwork for print is assuming that if an image looks good on a screen, it will automatically print clearly at a large size. A file that appears perfectly sharp on a phone, social media post, or website can quickly become blurry, pixelated, or soft once it is enlarged for printing. That is where DPI comes in.

Screens use RGB color, which stands for Red, Green, and Blue. Phones, tablets, TVs, and computer monitors create color using light. Because screens are backlit, colors often appear brighter, more vibrant, and more saturated. Printing uses CMYK, which stands for Cyan, Magenta, Yellow, and Black. Instead of using light, printers create color using ink on a physical material. Printed graphics rely on surrounding light to reflect color back to your eyes.

How do I convert inches to decimals? Or centimeters to millimeters? Or fractions to inches?

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