What are the key elements when making a great marketing or advertising sign?

1. Clear and concise message: Your sign should have a clear and concise message that is easy to understand at a glance. Use short phrases or a few well-chosen words to convey your message effectively.
   

2. Attention-grabbing design: Use bold colors, striking images, and creative typography to make your sign stand out from the crowd. A visually appealing sign will draw people's attention and make them more likely to stop and read it.
   

3. Relevant imagery: Use images that are relevant to your message and target audience. For example, if you are promoting a new restaurant, use images of food or people enjoying a meal to entice customers.
   

4. Eye-catching layout: The layout of your sign should be visually pleasing and easy to read. Use white space, contrast, and balance to create an appealing design that guides the reader's eye from one element to the next.
   

5. Call to action: Your sign should include a clear call to action that encourages the reader to take action. This could be to visit your store, call a phone number, or visit your website.
   

6. Location: Consider the location of your sign and design it accordingly. If it will be viewed from a distance, use larger fonts and simpler designs. If it will be viewed up close, you can use more detailed designs and smaller fonts.
   

7. Branding: Your sign should reflect your brand and be consistent with your other marketing materials. Use your brand's colors, fonts, and logos to create a cohesive and recognizable look.
   

8. Durability: Finally, make sure your sign is durable and can withstand the elements. Use high-quality materials and make sure it is properly installed to ensure it lasts as long as possible.

Marketing signs can be an effective way to increase business by attracting attention and promoting your products or services to potential customers. Here are some tips for using marketing signs to increase your business:

1. Choose the right location: The location of your marketing sign is key to its effectiveness. Look for areas with high foot or vehicle traffic and make sure your sign is visible from a distance.

2. Make it eye-catching: Your sign should stand out and grab people's attention. Use bold colors, large fonts, and compelling imagery or graphics to make your sign visually appealing.

3. Keep it simple: Your message should be clear and concise. Use as few words as possible and make sure the message is easy to understand at a glance.

4. Highlight your unique selling proposition: What sets your business apart from your competitors? Use your sign to highlight your unique selling proposition (USP) and what makes your products or services special.

5. Include a call to action: Your sign should encourage people to take action, whether that's visiting your store, calling for more information, or making a purchase. Include a clear call to action that tells people what they should do next.

6. Consider seasonal promotions: Use your marketing sign to promote seasonal specials or promotions.