Personalization: Customization and personalization have become increasingly important in marketing and advertising. This trend is likely to continue in 2023, with more businesses using digital signage and other technologies to create personalized and targeted messaging.
Interactive and engaging signage: Consumers are looking for more engaging and interactive experiences, and signage is no exception. Interactive displays and kiosks, augmented reality signage, and other technologies are likely to become more common in 2023.
Sustainability: With increasing awareness of environmental issues, more businesses are focusing on sustainable signage options. This could include the use of eco-friendly materials, energy-efficient lighting, and signage that can be reused or repurposed.
Digital and mobile integration: With the rise of mobile devices and digital signage, businesses are increasingly looking to continue integrating digital and mobile elements into their signage strategies. This could include using QR codes, near-field communication (NFC), or other technologies to allow consumers to interact with signage using their mobile devices.
Use of data and analytics: As with many aspects of marketing and advertising, data and analytics are playing an increasingly important role in sign marketing. Businesses are using data to track the effectiveness of signage, optimize messaging and placement, and target specific audiences more effectively. This trend is likely to continue in 2023 and beyond.